Product direction · workflow research · enterprise scale
Research across the whole picture
The problem is rarely
where it first appears.
The practiceI trace consequential product questions across people, interfaces, operations, and evidence—then turn the whole picture into direction teams can act on.
Find the questionTrace the systemConnect the evidenceShape direction
Selected work
Selected cases where research had to clarify the problem before it could shape the product.
Public-safe reconstructions preserve the research logic while changing names, details, values, and visual language.
Evidence confidenceWhere the story breaks
Needs attentionHidden prerequisitesOwnership · readiness · measurement3 linked interventions
When success could not prove itself.
A multi-month investigation traced the problem across customer practice, product capabilities, analytics, implementation, and organizational ownership.
Priority vs. measurability Priority Confidence
Question → pattern → decision
Designing customer research at scale.
Interconnected activities captured measurement priorities, adoption barriers, AI readiness, capability use, and the organizational conditions behind each signal.
Live request · authenticated
“I need help with a leave question.”
I can help clarify that. Before we continue…
Designing the handoff between AI and people.
The work moved beyond demo appeal to the operating conditions required for a voice assistant to resolve, transfer, recover, and remain accountable.
The throughlineResearch + facilitation
The most consequential product problems rarely live inside one screen.
They live in the relationship between what people need, what a product allows, what operations can sustain, and what an organization can recognize as value. That is the field I research.
Evidence system01
Evidence systems
How research becomes comparable, traceable, reusable, and useful after the original readout.
Participatory research · Executive workshops · Research enablementProduct consequence02
Product direction & value
How products earn adoption, demonstrate value, and become easier to defend, prioritize, or expand.
Product direction · Measurement · Adoption · Customer strategyThe connective practiceCurrent view · 05
The relationship is the unit of analysis.
People, interfaces, operations, evidence, and organizational value become legible together.
Research outcomeShared direction →
Operational reality03
Work & access
How devices, time, place, privacy, managers, and interruptions shape what a product can ask of people.
Deskless work · Manager experience · Connected workHuman system04
AI & human systems
Where automation should act, where people need authority, and what trust requires across the handoff.
AI assistants · Voice · Agentic workflows · GovernanceService structure05
Information & service architecture
How language, taxonomy, knowledge, content, and fulfillment shape the path through a complex service.
Information architecture · Taxonomy · Knowledge · OnboardingWorking principles
Frame. Connect. Activate.
Three moves help complex research stay centered on a decision rather than becoming a catalogue of findings.
Find the decision.
Separate the visible request from the uncertainty that is actually preventing movement.
Build the whole picture.
Connect customer behavior, product constraints, operational reality, and business context.
Change the work.
Shape the evidence into priorities, requirements, and artifacts that make the next choice easier.
ObjectsInterfacesOrganizations
About
From objects, to interfaces, to organizations.
My path through industrial design, interaction design, design strategy, and research shaped a practice that moves easily between details and systems.
Based in San Francisco. Usually making, photographing, or learning something outside the portfolio. More about me ↗Let’s compare notes.
I am interested in research and strategy roles where complex evidence needs to become clear product direction—inside enterprise software, growing products, or something adjacent.
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